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The Muddied Gray Market

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The Gray market is labeled gray for a reason – its murky and unclear guidelines make it difficult to determine what may or may not be labeled as such. While black market products are those that are stolen or are flying under the radar in terms of regulatory compliance, gray goods are legitimate items being sold by the manufacturer but then are re-routed and distributed by unauthorized wholesalers at discounted prices. Eric Wenzel, Global Business Director, 3M Oral Care, further clarifies.

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Source: Journal of Dental Technology